Create a Brand That Feels Like Home

Logo Design

Your logo is more than just a mark; it’s the heartbeat of your brand. It’s the way people recognize you, remember you, and connect with the story you’re telling.

Whether you’re a farm-based business, small-town boutique, or local service provider, I design logos that feel authentic, timeless, and rooted in purpose.

Because great design isn’t just about standing out, it’s about standing for something.

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Why Your Logo Matters

In rural communities, trust and familiarity mean everything.

Your logo should reflect that same honesty, a visual handshake that says, “This is who we are, and we’re proud of it.”

I believe in design that tells a story: one that honors where you’ve been and inspires where you’re going.

Your logo should look like you, feel like you, and last for years to come.

What’s Included in Your Logo Design Package?

  • Logo for Marquardt Agronomics Inc., a seed dealer located in Hayes Center, Nebraska, with a background of corn plants and a sunrise or sunset.

    Primary Logo

    A primary logo is the most detailed piece in terms of color, shading and font type because it is most commonly used for large scale items, like signage, and is rendered into a large file size to accommodate these uses. May include your location or additional keywords relating to your operation. I.e “Purebred Angus Cattle, or 100% Hereford Beef”

  • Close-up of corn plants with sunlight background and overlay text for a company logo and slogan.

    Secondary Logo

    A simpler version of the primary logo that Is less detailed. It is primarily used for print, embroidery, and various marketing materials such as online advertisements and social l media promotions where shading/detail or additional information is not relevant or appropriate. Multiple color variations are included to ensure compatibility with different colored backgrounds and apparel.

  • A field of corn plants at sunset with a white circular logo featuring a stylized corn plant in the center.

    Brand mark

    A distinctive brand or sub-mark/symbol that is integrated into the primary and secondary logos. If the client already has an existing brand or has no interest in acquiring one, a simple mark or symbol representative of their operation can be created, similar to McDonald's "M."

  • Brand Color Palette

    Includes 4-6 brand colors, which you can use on all marketing materials.

  • Font Pairings + Visual Mood Board

  • Digital & Print-Ready Files

    All logo options include full color files in PNG, JPG and PDF formats for both web and high resolution print, as well as full release rights to all file quantities indicated in the options below.

  • Mini Brand Guide

    (for consistency across your website, print materials, and social media)

Each logo project is custom, crafted with intention and guided by strategy.

WHAT’S INCLUDED:

Primary Logo Design

Secondary Logo Design

Brand Mark Design (Icon)

Fonts Used

Colors Used

FINAL FORMATS:

AI

PNG

JPEG

EPS

OPTIONAL ADD-ONS:

  • Brand Photography session

  • Social Media templates

  • Website design package bundle

Perfect for: new businesses, ag-based startups, or rural brands ready to elevate their visual identity.

BEFORE WORKING WITH ME

1) Email me at hannah@ruralwaypro.com OR fill out my form here.

2) I will send you a questionnaire, a link to pay, and a link to my exclusive calender to set a date for your Logo Design!

3) Fill out the Logo Design Inspiration Questionnaire with details about your desired logo.

4) Logo design process begins!

* We will review the questionnaire and start researching your unique business and offerings, planning, and gathering inspiration.

WORKING WITH ME (on your desired date)

1) Kickoff Call - We will review your questionnaire and the research about your specific business we’ve prepared.

2) Design Direction Approval Call - We will review three design ideas and discuss the direction you want to move forward with and any changes needing to be made.

3) Brand Presentation Call - We will present your brand new Logo design and walk you through the completed brand design and everything that comes with it.

4) Final Files Sent - At the end of the day, we will send you all the necessary files and a guide on how to use the different file types.

Not Quite Ready? Get Inspired! View My Portfolio →

The Rural Way Approach

The Rural Way Approach

“Hannah, thank you so much. You have been a complete pleasure to work with, and we are so impressed with your work.”

Kristen from Schaefer, Hruza & Hassebrook

I don’t just design — I listen.


Each logo begins with understanding your mission, values, and vision. I’ll ask questions about what inspires you, what sets you apart, and what kind of story you want your audience to feel when they see your brand.

From sketch to final file, everything is created with care, creativity, and purpose.

Based in Rural Minnesota, Rooted in the Midwest

Rural Way Promotions proudly serves creative entrepreneurs, ag-based brands, and small-town businesses across Minnesota, South Dakota, and Nebraska.

I specialize in design that honors rural roots while helping your brand grow confidently into the future.

Let’s Create Something Beautiful Together

If you’re ready to build a logo and brand identity that feels like you, let’s get started.

📅 Schedule a Discovery Call
📩 hannah@ruralwaypro.com

Design with intention. Create with purpose. Grow with heart.

Design It →